Motorola has just unveiled its new ‘moto tag’, and it’s causing quite the buzz in the photography community.

This isn’t just any regular tracker. While it works similarly to Apple’s AirTag, leveraging Google’s Find My Device network to locate lost items, it has a unique twist. It features a multifunction button that can act as a remote shutter, giving photographers a convenient tool to capture the perfect shot without needing to hold their phone.

Using Bluetooth technology, the Moto Tag allows users to locate their items through an app on their phone. For those with newer Android phones like the Pixel 8 Pro or Motorola Edge 50 Ultra, the ultra-wideband (UWB) support enables even more precise tracking. If you’re nearby, your phone will guide you directly to your lost items.

Additionally, the app can activate a speaker in the tracker, making it easier to locate when you’re close. But what really sets this apart is the multifunctional button. Motorola emphasizes its use as a remote shutter for capturing photos on a Motorola phone. This feature is a game-changer for those who want to take hands-free photos without fussing with a timer.

Another intriguing feature is the ability to use the tag to ring a nearby missing phone, offering yet another level of convenience.

The Moto Tag boasts IP67 water resistance, ensuring it can withstand being submerged in up to 3 feet of water for 30 minutes. It’s also compatible with automatic unknown tracker alerts on both Android and iOS, which notify users if an unfamiliar tracker is detected in their belongings.

Though Motorola hasn’t revealed the pricing yet, it’s expected to be in the $25-$30 range, making it competitively priced against similar products.

With its multifunctional button and advanced tracking capabilities, the Moto Tag is set to be a must-have for photographers and anyone who needs a reliable way to keep track of their belongings.

By Peter Browne

Peter Browne is an extraordinary photographer journalist whose lens captures the essence of life's most significant moments. With a profound passion for storytelling and a keen eye for detail, Peter has mastered the art of blending photography and journalism, creating powerful visual narratives that leave a lasting impact on viewers.