Annie Leibovitz, the celebrated photographer renowned for her work with iconic figures, has been spotted using a Sony camera during a shoot for Louis Vuitton. The campaign features tennis legends Rafael Nadal and Roger Federer and took place in the picturesque Dolomite Mountains in Italy.
Leibovitz is well-known for not committing to one specific camera brand, making each sighting of her gear an event of interest among photography enthusiasts. In this instance, eagle-eyed observers noticed that she had taped over the Sony logo on her camera. The images, shared by Sony Alpha Rumors, were sent in anonymously by a reader of the site.
Louis Vuitton’s campaign, part of their long-running core values series, focuses on ‘timeless principles’ and was established 17 years ago by Antoine Arnault and Pietro Beccari. Leibovitz’s involvement adds even more prestige to the project, given her illustrious career capturing some of the most memorable celebrity portraits, from John Lennon and Yoko Ono to Queen Elizabeth II and Arnold Schwarzenegger.
Her range of camera choices over the years is as varied as her subjects, including brands like Mamiya, Hasselblad, Minolta, Nikon, Fuji, and Canon. Whether it’s a medium format, DSLR, or mirrorless camera, Leibovitz’s eye for detail remains unparalleled.
Earlier this year, in March, Leibovitz was inducted into the esteemed L’Académie des Beaux-Arts in Paris. During her acceptance, she addressed recent technological advances in photography, notably artificial intelligence (AI). ‘That doesn’t worry me at all,’ she told AFP, emphasizing that photographers should embrace new tools, including AI, Photoshop, and other editing technologies, as part of their creative process.
‘Photography itself is not really real… I like to use Photoshop. I use all the tools available. Even deciding how to frame a shot implies editing and control on some level,’ she said, highlighting her pragmatic approach to photography in the digital age.
Annie Leibovitz continues to be a transformative figure in photography with her flexible approach to technology and equipment. As she collaborates with brands like Louis Vuitton and embraces advancements like AI, her work remains as influential and iconic as ever.
