Sigma has built a reputation in the camera world for being a fearless innovator, a brand unafraid to take risks and do things differently.
Kazuto Yamaki, Sigma’s CEO, recently stated that “Sigma is kind of the guinea pig in the lens industry.” It’s more than just lenses; this innovative spirit extends to Sigma’s cameras as well. From the unique Sigma fp and fp L models to the bold Sigma dp Quattro series, Sigma isn’t afraid to challenge the status quo.
Sigma’s commitment to innovation is evident in its acquisition of Foveon in 2008, primarily because of the company’s admiration for Foveon’s sensors. Despite some struggles in bringing a modern Foveon sensor to market, this move underscores Sigma’s dedication to continually pushing technological boundaries.
According to Yamaki, Sigma often pioneers new lens elements, taking risks that other companies might avoid initially. “In most cases, we are the first to use a new type of element, and once [other companies] see Sigma use that lens element, they start using it,” he said in an interview with DPReview. The Sigma 500mm f/5.6 DG DN OS lens is a prime example of this.
Yamaki emphasized that Sigma’s willingness to take risks plays a crucial role in their mission to produce niche products. “I believe it’s one of Sigma’s missions to create niche products,” Yamaki stated. “If we only concentrate on standard products and release lower-priced versions, it’s not good: we would not be able to contribute to the development of the photography culture.”
Despite the inherent risks, Yamaki finds joy in Sigma’s role as the industry’s ‘guinea pig.’ “I’m very happy to play such a role. Sigma is kind of the guinea pig in the lens industry: they use Sigma as an experiment, and if we prove it, they use it,” he remarked.
Sigma’s bold and innovative approach has not only set it apart but has also contributed significantly to the advancement of photography technology. Their willingness to experiment and take risks continues to inspire and influence the entire industry.
